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Blockchain to Disrupt the Farm-to-Consumer Food Chain #EHH

Blockchain to Disrupt the Farm-to-Consumer Food Chain

Startup, eHarvest Hub hopes to lower the cost of food and eliminate wastage

California, United States – 26 April 2018
– A startup backed by one of the Blockchain’s most famous investors, Tim Draper’s VenturesLab Fund is harnessing blockchain technology to revolutionize the farm-to-consumer food-supply chain – cutting the cost of food to consumers, boosting prices to hard-pressed small farmers, and minimizing food waste.

eHarvestHub is a decentralized Fresh Food Marketplace that enables small farmers to sell directly to grocers from around the world – cutting out the many layers of middlemen that push up the price of groceries and pocket the lion’s share of fresh food profits.

Using blockchain technology, eHarvestHub — backed by Tim Draper’s VenturesLab Fund, the billionaire that bought Silk Road’s seized bitcoins from the US Government — eliminates waste by drastically speeding up the time it takes for food to arrive from farm to store. It also brings transparency to the food chain, allowing consumers to pinpoint exactly where their food came from and when it was grown.

A complex food chain
Struggling small farms across the world grow between 60% and 70% of the food we eat and independent owner/operator truckers move 90% of that production – yet these parties make the least profit.

Layers of middlemen and the big food conglomerates control the food supply chain because they can aggregate and arrange transport of food, leaving farmers and truckers isolated from the global food economy.

Consumers have little or no transparency about where their food comes from due to these multiple layers. And fraudulent food labeling is difficult to prevent as products from less desirable sources can be so easily added to safe product as it moves through the supply chain.

Meanwhile, because of the complex journey food takes, food waste costs the industry nearly one trillion dollars annually.


A smoother journey

eHarvestHub addresses these problems by bringing farmers, grocers and truckers together in a virtual marketplace. The marketplace allows farmers to list their fresh produce and aggregates volume across multiple small farmers – essentially giving grocers one location to shop from and still meet their volume demand.

The marketplace gives farmers direct access to grocers both locally and abroad. Thanks to Blockchain technology at the heart of this marketplace, third parties are no longer needed to negotiate prices, organize distribution, or agree on transportation. After their food is sold, farmers can directly hire independent owner/operator truckers, much like UBER does with passengers and drivers.

As for grocers, with a click, they have direct access to a farmer’s inventory when sourcing fresh produce. Truckers, meanwhile, have a mobile app through which they can directly access loads without having to spend money or time on marketing. They get the opportunity to grow their business without the need of a broker.

eHarvestHub Founder and CEO Alvaro Ramirez said: “The supply chain needs a radical change. It needs to be turned upside down. You must take care of the farmer and trucker first to radically decentralize the food chain. Blockchain is the perfect tech to change the food industry. In fact, it’s the only technology that can truly change the industry.”

Greater transparency
Blockchain’s timestamping of each event will help prevent food fraud by recording each party’s activities and making accessible all their required documentation.

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Timestamping also helps to accurately forecast pickups and delivery times. This digital footprint provides grocers with the data they need to give consumers full transparency of their foods and quickly minimize the impact of contaminated fresh produce in the event of a foodborne illness outbreak. Faster response can prevent people from getting sick or dying.

eHarvest Hub is a decentralized fresh food marketplace enabling farmers to sell directly to grocers from around the world. Powered by blockchain technology, the platform revolutionizes the farm-to-consumer food-supply chain – cutting the cost of food to consumers, boosting prices to hard-pressed small farmers, and minimizing food waste.
Backed by Tim Draper’s VenturesLab Fund, for more information, please visit: https://www.ehhico.com/

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