Getting bitcoin into the general population has long been the goal of LibertyX Co-Founder Chris Yim. Coindesk reports:
Most of the methods of shopping at the stores who have partnered with LibertyX will not have to change much of their daily checkout procedures at the till. Shoppers who have registered with LibertyX are able to buy coins in person after they have registered on the LibertyX site. By providing some basic informational details, the users will then be notified where they can purchase coin in their area at a storefront, thus offering shoppers a unique buying experience.
Yim remains optimistic about partnering with any new Banks and other retailers to provide more direct BTC buying opportunities.